7 Best Customer Segmentation Tools in 2023 [Tried & Tested]

It’s a scenario too familiar to many SAAS marketers: you’ve got a product that’s top-notch and an audience that’s vast, but the conversions are just not matching up to your expectations.

Why? 

Because treating your diverse audience as a monolithic entity can be a significant misstep. 

The myriad of data available can sometimes feel like a tangled web, and extracting meaningful insights becomes a daunting task.

I remember the sleepless nights, poring over spreadsheets of data, trying to manually sift through customer information. The hours spent trying to understand why a campaign didn’t resonate with a segment of my audience, or why the conversion funnel had such high drop-offs at certain stages. 

It wasn’t just about the time; it was about the missed opportunities and the revenue slipping through the cracks.

That’s when I dived deep into the world of customer segmentation tools. 

I was on a mission: to find the tools that could effortlessly untangle the web of customer data and provide actionable insights. After months of trials, errors, and aha moments, I’ve discovered the 7 best customer segmentation tools in 2023 that truly deliver. Tools that offer the power to visualize and understand your audience at a granular level, allowing for tailored marketing strategies that hit the mark every time.

Source: namogoo.com

Dive deep into each tool’s capabilities, learn from my experiences, and unlock the potential of precise customer segmentation for your SAAS business. 

Trust me, once you harness this power, there’s no looking back.

If you are looking for a customer segmentation ultimate guide, then check out this link

7 Best Customer Segmentation Tools [For SAAS Marketers] 

In the vast landscape of SAAS marketing, it’s often easy to get lost amidst the data points and metrics. 

Over the years, I’ve carved out a unique process that not only deciphers this maze but also streamlines it, making customer segmentation more efficient than ever. This process, honed through trial and error, is now yours to leverage.

7 Quick Steps to Segmentation Success:

Step 1: Data Dive

Start with an in-depth analysis of your existing customer data. What patterns do you see? Where are the gaps?

Step 2: Tool Time

Based on your analysis, select the tool that best fits your segmentation needs.

Step 3: Segment Setup

Establish clear and meaningful segments within your chosen tool. 

Step 4: Strategy Sync

Align your marketing campaigns with the insights from these segments. Tailor your messages accordingly.

Step 5: Engagement Evaluation

Monitor engagement rates and other metrics specific to each segment.

Step 6: Optimization Odyssey

Use feedback from the previous step to optimize further. This is a continuous process.

Step 7: Success Sharing

Document your successes and learnings. Share with your team and iterate for even better results.

Now that you’re familiar with the framework, let’s dive deeper into the specifics. This detailed tutorial will not only introduce you to the top customer segmentation tools but also guide you on how to leverage them effectively.

Ready to revolutionize your targeting strategy?

Let’s get started!

1. Survicate

Survicate, one of the powerful customer segmentation tools is recognized for its ability to harness user feedback and behaviour to create detailed and actionable customer segments. With an emphasis on understanding the nuances of user interactions and preferences, Survicate stands out as an indispensable asset for businesses aiming for precise targeting.

Features

Segmentation Surveys: Collect user-specific data for detailed categorization.

Website Behaviour Tracking: Observe and segment users based on site interactions.

Integration with CRMs: Enrich segmentation with integrated data.

Feedback Loop: Segment based on user feedback post-interactions.

NPS Score Collection: Segment by customer loyalty metrics.

Advanced Analytics: Real-time data analysis for segment understanding.

Customizable Widgets: Tailor surveys for specific segmentation data.

Pros

• User-Centric
• Diverse Integrations
• Real-Time Analytics

Cons

• Learning Curve
• Expensive for small brands

Pricing

2. Clearbit

Clearbit is a leading data enrichment platform renowned for its suite of tools tailored for businesses seeking in-depth insights into their customers. Combining robust APIs with an expansive data set, Clearbit offers detailed customer profiles, aiding businesses in marketing, sales, and customer segmentation.

Features

Enrichment API: Enhances customer data by appending detailed profile information.

Reveal API: Identifies anonymous website traffic for better targeting.

Discovery API: Finds new leads or companies matching specific criteria.

Prospector API: Locates contacts within target companies.

Connect Integration: Gives insights about contacts directly within your inbox.

Segments: Assists in creating distinct customer segments based on enriched data.

Pros

• Comprehensive Data
• Integrations
• Real-Time Insights

Cons

• Cost can be on the pricier side for smaller businesses
• Complexity for beginners

Pricing

3. Baremetrics

Baremetrics, tailored for subscription-based businesses, is more than just an analytics platform. Its strength lies in decoding customer behaviors, helping businesses segment and understand their diverse user base, and then using these insights to optimize subscription strategies.

Features

Segmented Revenue Analysis: Break down MRR, ARR, and net revenue by customer segments.

Churn Segmentation: Understand which customer segments have the highest churn.

Behavioral Segmentation: Categorize customers based on usage, behavior, or chosen plans.

Trial-to-Paid Segmentation: Segment trial users by likelihood to convert.

Forecasting by Segment: Predict future metrics based on specific customer segments.

Email Reports by Segment: Receive segment-specific reports and updates.

Pros

• Segment-specific Dashboard
• Real-time Segmentation
• SaaS-focused Segmentation

Cons

• SaaS-centric
• Advanced segmentation features may come at higher pricing tiers

Pricing

4. Segment

Segment redefines the game of data collection and unification, focusing heavily on customer segmentation. By seamlessly integrating data from various touchpoints, it provides businesses with the tools they need to craft holistic customer segments and then activate these insights across their tool stack.

Features

Unified Customer Profiles: Aggregate user data to form complete customer personas.

Segment Creation: Define and create distinct customer segments based on behaviors, traits, or events.

Data Sources Collection: Draw data from multiple touchpoints for richer segmentation.

Segment Activations: Use segments in real-time across analytics, marketing, and other tools.

Extensions for Segmentation: Customize data processing for segment-specific needs.

Pros

• All-in-One Segmentation
• Seamless Integrations
• Dynamic Segmentation

Cons

• Initial Complexity
• Comprehensive segmentation features might come at a premium cost.

Pricing

5. FullStory

FullStory stands at the intersection of digital experience analytics and customer segmentation. While it captures intricate user behaviors on websites and applications, its true prowess lies in crafting segments that help businesses refine user experiences and optimize engagement strategies.

Features

Session Replay: Capture real-time interactions, understanding nuances within different user segments.

Heatmaps: Visual representation of user activity, highlighting variances between segments.

Segmentation Tools: In-depth tools to define and understand user groups based on behavior, demographics, or custom events.

Error Tracking by Segment: Identify which user segments face the most issues.

Omni-Search for Segments: Quickly retrieve data or sessions for specific user groups.

Funnel Visualization: Break down user journey stages by segments to understand drop-offs and conversions.

Pros

• Segment-Driven Insights
• High-Fidelity Replays for Segments
• Versatile Segmentation Criteria
• Data-Rich Visualisations

Cons

• Premium features might be pricey for smaller businesses
• With detailed segment data, there’s a need for careful filtering
• Must ensure user privacy, especially when recording sessions within segments

Pricing

6. UpLead

UpLead, while primarily a lead generation platform, plays an instrumental role in customer segmentation for B2B businesses. With its vast database and intricate filtering, companies can categorize and target potential clients based on shared attributes such as job roles, company dimensions, or industry sectors. This ensures that outreach efforts are finely tuned and relevant to the segmented audience.

Features

• Extensive B2B contact database
• Advanced filtering capabilities
• Real-time email validation
• Seamless CRM integrations
• Insightful technographic details
• Data enhancement tools
• Exportable lead lists

Pros

• Provides accurate contact data
• Intuitive user experience
• Minimized email bounce rates with real-time verification
• Compatible with major CRM systems
• Gives in-depth insights on company data
• Quick method for list compilation

Cons

• Premium tiers might be costly for startups
• Focuses only on B2B contacts
• Usage can deplete credits rapidly
• Some specific sectors may have sparse data

Pricing

7. Klaviyo

Klaviyo is a customer segmentation and email marketing platform tailored for e-commerce businesses. It allows brands to create targeted email campaigns by segmenting their customers based on behaviors and preferences.

Features

• Advanced customer segmentation
• E-commerce integration (Shopify, Magento, WooCommerce, etc.)
• Automated email campaigns
• Pre-built email templates
• A/B testing capabilities
• Data analytics and reporting
• SMS marketing

Pros

• Deep ecommerce integrations for seamless data collection
• Dynamic segmentation allows for highly targeted campaigns
• User-friendly interface
• Robust analytics to gauge campaign performance
• Automation capabilities for timely customer communication
• Supports multi-channel marketing (email, SMS)

Cons

• May be costlier for small businesses or those with large contact lists
• Steeper learning curve compared to simpler platforms
• Some users may find the plethora of features overwhelming
• Limited CRM functionality compared to dedicated CRM platforms

Pricing

Wrapping Up

Navigating the world of customer segmentation tools, like UpLead and Klaviyo, is pivotal for businesses aiming to harness the power of targeted marketing. These tools not only simplify the process but enhance the accuracy and effectiveness of campaigns. 

When choosing the right tool, it’s essential to consider your business size, platform integrations, and specific marketing goals. 

But why take my word for it? My expertise and comprehensive breakdowns stem from an in-depth understanding of the digital marketing landscape. 

Trust in my insights, and take the next step towards revolutionizing your customer outreach.

Frequently Asked Questions

What is a customer segmentation tool?

A customer segmentation tool is software that helps businesses categorize their customers into distinct groups based on shared characteristics, behaviors, or needs to tailor marketing and sales strategies.

What are the 4 customer segmentation models?

The four primary customer segmentation models are: Demographic, Geographic, Psychographic and Behavioral.

How do you measure customer segmentation?

Measuring customer segmentation involves analyzing the effectiveness of the segments in achieving specific business goals. This can include metrics like conversion rates, customer lifetime value, retention rates, and segment growth rates, among others.

What are the best segmentation metrics?

The best segmentation metrics vary by business goals, but commonly include conversion rates, average order value, customer churn rate, retention rate, and customer lifetime value.

What is a segmentation matrix?

A segmentation matrix is a visual tool that displays customer segments in a grid format, often based on two dimensions, helping businesses visualize and prioritize segments for targeted marketing strategies.