Battling Self Doubt to Business Success
Welcome to my blog, where I embark on a mission to revolutionise your business’s operations, marketing, and sales strategies through the incredible potential of AI tools.
Prepare to witness increased productivity and efficiency that will propel your team and yourself to new heights.
RubiaNaseem.com is the ultimate platform, specialising in offering top-notch tools, cutting-edge blueprints, and valuable insights to grow your business to the next level. With a solid 10-year career in the digital marketing realm, I’ve had the pleasure of diving deep into every niche-specific software tool out there.
From spearheading teams to holding the prestigious role of Founder, I’ve honed my expertise and gained a wealth of knowledge.
Battling Self Doubt to Business Success
Welcome to my blog, where I embark on a mission to revolutionise your business’s operations, marketing, and sales strategies through the incredible potential of AI tools.
Prepare to witness increased productivity and efficiency that will propel your team and yourself to new heights.
RubiaNaseem.com is the ultimate platform, specialising in offering top-notch tools, cutting-edge blueprints, and valuable insights to grow your business to the next level. With a solid 10-year career in the digital marketing realm, I’ve had the pleasure of diving deep into every niche-specific software tool out there.
From spearheading teams to holding the prestigious role of Founder, I’ve honed my expertise and gained a wealth of knowledge.
But let me be real with you, the path to success wasn’t always a walk in the park.
Throughout my own entrepreneurial journey, I’ve battled the demons of perfectionism and self-doubt, facing setbacks and challenges head-on.
Some of the results gained when working with a range of global clients include:
- Improved team productivity by 20% through the implementation of project management software, resulting in streamlined communication, task management, and resource allocation.
- Saved 30 hours per week by automating the sales pipeline and email sequences, allowing sales teams to focus more on building relationships with leads and closing deals.
- Increased sales efficiency by 15% through the implementation of a CRM system, providing sales teams with a centralised platform for managing leads, tracking interactions, and generating accurate sales forecasts.
- Increased website traffic by 30% through targeted SEO and PPC campaigns..
- Implemented data-driven analytics: 10% increase in operational efficiency for healthcare organisations.
Now, I’m here to share my hard-earned wisdom, practical strategies, and insider tips with you.
So, let me share my story with you – I hope it paints a vivid picture of who I truly am.
1989 – Childhood Memories and Sibling Adventures
1989 – Childhood Memories and Sibling Adventures
Let me take you back to the vibrant city of Chennai, India, where my journey began. I was born to a lovely couple, Tahira and Jawahar, eagerly awaiting my arrival.
However, my grand entrance into the world was not without its challenges. It took my dear mother 10 long hours of labor, and for that, I’ve carried a sense of regret ever since.
I’ve always wished to repay her with endless support and assistance, striving to be the helpful daughter she deserves.
I have a sister named Nazia Banu who is 2 years older than me. Like any siblings, we had our fair share of quarrels and squabbles.
I vividly recall one incident when we engaged in a heated battle over a coveted toy.
Nazia had set her heart on it, and I, being stubborn, wanted it for myself. The clash of wills created quite the commotion in our household!
As we navigated the ups and downs of our early years, we also forged a deep connection and understanding that has shaped our relationship to this day.
1998- Navigating Stress, Mischief, and Self-Discovery
In the year 1998, when I was a spirited 9-year-old, my days were a whirlwind of excitement and exploration.
The stress of studies started to make its presence known, as school became a place of both learning and pressure. The weight of expectations began to creep into my young mind, nudging me to excel in my studies and meet the demands of the curriculum.
Amidst the stress, I sought solace in the freedom of unlimited mischief.
My youthful energy knew no bounds as I engaged in playful pranks with my friends and revealed the joy of innocent adventures.
From secret hideouts in the neighbourhood to imaginative games in the park, there was never a dull moment. Laughter filled the air as we crafted memories that would last a lifetime.
However, there were moments when the intensity of my emotions would get the better of me.
The surge of anger, triggered by the challenges I faced or the occasional disagreements with friends, would bubble up within me.
1998- Navigating Stress, Mischief, and Self-Discovery
In the year 1998, when I was a spirited 9-year-old, my days were a whirlwind of excitement and exploration.
In the year 1998, when I was a spirited 9-year-old, my days were a whirlwind of excitement and exploration.
The stress of studies started to make its presence known, as school became a place of both learning and pressure. The weight of expectations began to creep into my young mind, nudging me to excel in my studies and meet the demands of the curriculum.
Amidst the stress, I sought solace in the freedom of unlimited mischief.
My youthful energy knew no bounds as I engaged in playful pranks with my friends and revealed the joy of innocent adventures.
From secret hideouts in the neighbourhood to imaginative games in the park, there was never a dull moment. Laughter filled the air as we crafted memories that would last a lifetime.
However, there were moments when the intensity of my emotions would get the better of me.
The surge of anger, triggered by the challenges I faced or the occasional disagreements with friends, would bubble up within me.
2000s- Embracing Academics and Joyful Connections
Ah, the 2000s!
That’s when my teenage years took a complete turn. Suddenly, my focus shifted towards academics, and studies became my top priority. But let me tell you, it wasn’t all about hitting the books! In our apartment complex, a vibrant social scene unfolded.
I found myself surrounded by an incredible gang of friends who shared the same zest for life.
We were like peas in a pod, always looking for exciting games and activities to fill our days with laughter and adventure.
One game that truly stole our hearts was shuttle.
We couldn’t get enough of it!
We’d spend hours on end, smacking that shuttlecock back and forth, laughing and cheering each other on. Those moments were pure joy, creating memories that still bring a smile to my face today.
While academics demanded my attention, these playful escapades with my gang provided the perfect balance. They were a breath of fresh air, a chance to recharge and let loose.
We shared triumphs, failures, and plenty of hilarious moments that made our bond stronger with each passing day.
Looking back, those teenage years were a whirlwind of growth, both intellectually and socially. It was a time of discovering the joy of learning and the power of friendship.
The memories we created together will forever hold a special place in my heart.
2000s- Embracing Academics and Joyful Connections
Ah, the 2000s!
That’s when my teenage years took a complete turn. Suddenly, my focus shifted towards academics, and studies became my top priority. But let me tell you, it wasn’t all about hitting the books! In our apartment complex, a vibrant social scene unfolded.
I found myself surrounded by an incredible gang of friends who shared the same zest for life.
We were like peas in a pod, always looking for exciting games and activities to fill our days with laughter and adventure.
One game that truly stole our hearts was shuttle.
We couldn’t get enough of it!
We’d spend hours on end, smacking that shuttlecock back and forth, laughing and cheering each other on. Those moments were pure joy, creating memories that still bring a smile to my face today.
While academics demanded my attention, these playful escapades with my gang provided the perfect balance. They were a breath of fresh air, a chance to recharge and let loose.
We shared triumphs, failures, and plenty of hilarious moments that made our bond stronger with each passing day.
Looking back, those teenage years were a whirlwind of growth, both intellectually and socially. It was a time of discovering the joy of learning and the power of friendship.
The memories we created together will forever hold a special place in my heart.
2007-2012: College Chronicles: A Time of Friends, Fun, and Forever Memories
In 2007, I attended Mar Gregorios College, which was affiliated with Madras University. During those years, I had the opportunity to meet some amazing people, make incredible memories, and forge lifelong friendships.
College life was an adventure filled with personal growth and unforgettable experiences. I got to know people from all walks of life and together, we shared countless moments of laughter, learning, and friendship.
Whether it was attending classes, joining clubs, or simply hanging out in the college campus, every day was a new chance to connect and create lasting bonds.
However, there was one particular incident that still brings a smile to my face.
There was a strike organised by our department, and everyone was asked to sign a letter as a sign of support. But, for various reasons, I decided not to sign it. This choice ended up making some of my classmates pretty mad at me for a while, but looking back, it was all in good fun. We eventually made up, and it became a funny story that we still laugh about when we get together.
The Strike Saga and the Power of Laughter
After completing my B.Com degree in 2012, I found myself at a crossroads, unsure of what direction to take in life.
It was then that my sister, who worked as a content writer at that time, inspired me to try my hand at writing as well.
Starting with small freelance gigs, I quickly fell in love with the world of content writing. It wasn’t just about the money; it was the joy and fulfilment that came from expressing through words.
From College to Content Writing – A Journey of Self-Expression
Over the next couple of years, I worked with various clients from different parts of the world, honing my skills and exploring different types of content. Some of my clients even encouraged me to expand my knowledge in digital marketing.
Taking their advice to heart, I enrolled in courses offered by Google, Hubspot, and SEMRush, diving deeper into the world of digital marketing.
Transforming Passion into Profession
Looking back, those years of college and the subsequent journey into content writing and digital marketing were some of the best times of my life. They shaped me, allowed me to discover my passions, and set me on a path of continuous growth and fulfilment.
2007-2012: College Chronicles: A Time of Friends, Fun, and Forever Memories
In 2007, I attended Mar Gregorios College, which was affiliated with Madras University. During those years, I had the opportunity to meet some amazing people, make incredible memories, and forge lifelong friendships.
In 2007, I attended Mar Gregorios College, which was affiliated with Madras University. During those years, I had the opportunity to meet some amazing people, make incredible memories, and forge lifelong friendships.
College life was an adventure filled with personal growth and unforgettable experiences. I got to know people from all walks of life and together, we shared countless moments of laughter, learning, and friendship.
Whether it was attending classes, joining clubs, or simply hanging out in the college campus, every day was a new chance to connect and create lasting bonds.
However, there was one particular incident that still brings a smile to my face.
There was a strike organised by our department, and everyone was asked to sign a letter as a sign of support. But, for various reasons, I decided not to sign it. This choice ended up making some of my classmates pretty mad at me for a while, but looking back, it was all in good fun. We eventually made up, and it became a funny story that we still laugh about when we get together.
The Strike Saga and the Power of Laughter
After completing my B.Com degree in 2012, I found myself at a crossroads, unsure of what direction to take in life.
It was then that my sister, who worked as a content writer at that time, inspired me to try my hand at writing as well.
Starting with small freelance gigs, I quickly fell in love with the world of content writing. It wasn’t just about the money; it was the joy and fulfilment that came from expressing through words.
From College to Content Writing – A Journey of Self-Expression
Over the next couple of years, I worked with various clients from different parts of the world, honing my skills and exploring different types of content. Some of my clients even encouraged me to expand my knowledge in digital marketing.
Taking their advice to heart, I enrolled in courses offered by Google, Hubspot, and SEMRush, diving deeper into the world of digital marketing.
Transforming Passion into Profession
Looking back, those years of college and the subsequent journey into content writing and digital marketing were some of the best times of my life. They shaped me, allowed me to discover my passions, and set me on a path of continuous growth and fulfilment.
2015: From MBA to Entrepreneurship: A Journey of Love, Success, and Digital Marketing Triumphs
Between 2015 and 2021, my life underwent a remarkable transformation as I pursued my MBA in Finance at Madras University and ventured into the world of entrepreneurship.
During this time, I founded my own digital marketing agency called Marketick, which allowed me to work with clients from around the globe. It was a thrilling roller coaster ride, filled with challenges and triumphs.
As a tight-knit team of five talented individuals, we’ve offered a comprehensive suite of services, including website design, email marketing, social media marketing, project management, and PPC campaigns
When it comes to website design, our focus has always been on creating visually captivating and user-friendly experiences.
The results speak for themselves as we’ve achieved remarkable outcomes for our clients, such as:
- Increased website traffic by an average of 40%
- Improved conversion rates by 25%
- Decreased bounce rates by 20%
Moving on to email marketing, we’ve implemented highly effective strategies to help our clients connect with their target audience.
By crafting personalised and engaging email campaigns, we’ve achieved notable KPI results, including:
- Impressive open rates of over 30%
- Click-through rates exceeding industry averages by 20%
- Increased conversion rates leading to a 15% boost in revenue generation.
Our expertise in social media marketing has allowed us to make a significant impact on our clients’ online presence.
By developing captivating social media campaigns and employing data-driven insights, we’ve achieved noteworthy KPIs, such as:
- Increased engagement metrics, including likes, shares, and comments, by an average of 50%
- Expanded reach to new audiences, resulting in a 40% growth in followers and subscribers
- Boosted website referral traffic from social media channels by 35%.
Project management plays a vital role in our operations, ensuring smooth execution and timely delivery of results.
Through effective coordination, clear communication, and meticulous planning, we’ve achieved successful outcomes, such as:
- Completion of projects within set timelines and budget constraints
- Consistently exceeding client expectations with a high satisfaction rate of 95%
- Streamlined processes, resulting in a 20% increase in overall productivity and efficiency.
Met my life partner
One of the highlights of this period was meeting the love of my life, Syed Abuthahir.
We crossed paths and in 2017, we took the plunge and tied the knot.
Abu has been an incredible source of support and inspiration, always standing by my side through thick and thin. He has made numerous sacrifices for me, and I am forever grateful for his unwavering love and dedication. I remember how, during weekends, Abu and I would ride together to client locations, presenting our services and strategies. His presence and unwavering support have been instrumental in my success. Abu has not only been my life partner but also my biggest cheerleader, motivating me to push boundaries and reach new heights.
2015: From MBA to Entrepreneurship: A Journey of Love, Success, and Digital Marketing Triumphs
Between 2015 and 2021, my life underwent a remarkable transformation as I pursued my MBA in Finance at Madras University and ventured into the world of entrepreneurship.
During this time, I founded my own digital marketing agency called Marketick, which allowed me to work with clients from around the globe. It was a thrilling roller coaster ride, filled with challenges and triumphs.
As a tight-knit team of five talented individuals, we’ve offered a comprehensive suite of services, including website design, email marketing, social media marketing, project management, and PPC campaigns
When it comes to website design, our focus has always been on creating visually captivating and user-friendly experiences.
The results speak for themselves as we’ve achieved remarkable outcomes for our clients, such as:
- Increased website traffic by an average of 40%
- Improved conversion rates by 25%
- Decreased bounce rates by 20%
Moving on to email marketing, we’ve implemented highly effective strategies to help our clients connect with their target audience.
By crafting personalised and engaging email campaigns, we’ve achieved notable KPI results, including:
- Impressive open rates of over 30%
- Click-through rates exceeding industry averages by 20%
- Increased conversion rates leading to a 15% boost in revenue generation.
Our expertise in social media marketing has allowed us to make a significant impact on our clients’ online presence.
By developing captivating social media campaigns and employing data-driven insights, we’ve achieved noteworthy KPIs, such as:
- Increased engagement metrics, including likes, shares, and comments, by an average of 50%
- Expanded reach to new audiences, resulting in a 40% growth in followers and subscribers
- Boosted website referral traffic from social media channels by 35%.
Project management plays a vital role in our operations, ensuring smooth execution and timely delivery of results.
Through effective coordination, clear communication, and meticulous planning, we’ve achieved successful outcomes, such as:
- Completion of projects within set timelines and budget constraints
- Consistently exceeding client expectations with a high satisfaction rate of 95%
- Streamlined processes, resulting in a 20% increase in overall productivity and efficiency.
Met my life partner
One of the highlights of this period was meeting the love of my life, Syed Abuthahir.
We crossed paths and in 2017, we took the plunge and tied the knot.
Abu has been an incredible source of support and inspiration, always standing by my side through thick and thin. He has made numerous sacrifices for me, and I am forever grateful for his unwavering love and dedication. I remember how, during weekends, Abu and I would ride together to client locations, presenting our services and strategies. His presence and unwavering support have been instrumental in my success. Abu has not only been my life partner but also my biggest cheerleader, motivating me to push boundaries and reach new heights.
Today
In 2022, I embarked on an exciting new chapter of my academic journey by relocating to the UK to pursue my MSc in Digital Marketing at the esteemed University of Surrey.
The one-year program was nothing short of an exhilarating experience, filled with invaluable learning opportunities, hands-on projects with real companies, and an intensive dissertation.
During my studies, I immersed myself in a world of digital marketing, honing my skills and gaining practical insights through engaging coursework and industry-focused projects. The program equipped me with the latest tools, strategies, and best practices, empowering me to navigate the ever-evolving digital landscape with confidence.
One of the highlights of my MSc journey was the opportunity to work on practical projects for real businesses. Collaborating with these companies allowed me to apply my knowledge and skills in a real-world context, solving marketing challenges and devising effective strategies tailored to their unique needs.
This hands-on experience further deepened my understanding of the intricacies of digital marketing and provided me with a competitive edge in the industry.
Today
In 2022, I embarked on an exciting new chapter of my academic journey by relocating to the UK to pursue my MSc in Digital Marketing at the esteemed University of Surrey.
The one-year program was nothing short of an exhilarating experience, filled with invaluable learning opportunities, hands-on projects with real companies, and an intensive dissertation.
During my studies, I immersed myself in a world of digital marketing, honing my skills and gaining practical insights through engaging coursework and industry-focused projects. The program equipped me with the latest tools, strategies, and best practices, empowering me to navigate the ever-evolving digital landscape with confidence.
One of the highlights of my MSc journey was the opportunity to work on practical projects for real businesses. Collaborating with these companies allowed me to apply my knowledge and skills in a real-world context, solving marketing challenges and devising effective strategies tailored to their unique needs.
This hands-on experience further deepened my understanding of the intricacies of digital marketing and provided me with a competitive edge in the industry.
Having completed my studies, I am now fully immersed in helping businesses streamline their Customer Relationship Management (CRM) processes, optimising their sales funnels, creating efficient workflows, and setting up comprehensive KPI tracking dashboards.
By leveraging my expertise in digital marketing and data-driven insights, I empower businesses to make informed decisions, drive growth, and achieve their marketing objectives.
My journey in the UK has not only expanded my knowledge and skill set but has also provided me with a global perspective on digital marketing. The multicultural environment, diverse experiences, and exposure to cutting-edge industry practices have enriched my professional development and broadened my horizons.
Right now, my main goal is to help business owners like you…
Right now, my main goal is to help business owners like you…
No matter where you are in your business adventure, I want you to know that you’ve got what it takes to achieve amazing things.
This blog is my way of sharing my own journey from day one, so we can learn, grow, and conquer the business world together. We’re in this as a team!
In today’s fast-paced and ever-changing business landscape, optimising your operations from end to end has become crucial. That’s why my mission is to equip you with the best strategies and tools to supercharge your business growth.
Are you ready to take your business to new heights?
Let’s face it, the game has changed.
Those old tactics from influencers and popular bloggers who made it big five or ten years ago just don’t cut it in 2023. Their advice has become generic and detached from the realities we face today.
But fear not! I’ve spent the past decade consuming entrepreneurship podcasts, and guess what? They always seem to start the story when they’re already halfway through the journey.
Not cool, right?
Well, I’m here to flip the script. I’m on a mission to provide you with actionable, step-by-step advice right from day one. I want to be your go-to resource, your trusted guide. Imagine having a blueprint tailored specifically for your business success.
Together, we’ll grow your business from the ground up and leave no stone unturned.
Are you ready to turn your dreams into reality?
I find true joy in the connections I’ve made, the websites I’ve contributed to, and the incredible results I’ve achieved for high-growth startups and mid-sized businesses alike. You know what drives me?
It’s not just about implementing my blueprint for one business—it’s about meeting fantastic individuals like you and helping them scale their ventures to new heights.
Teaching is in my blood, and seeing you succeed is what fuels my fire. But hey, let’s set the record straight—I’m not here for some passive income that allows me to kick back on a beach somewhere.
There’s still so much work to be done! More content to write, more ideas to share, and more businesses to help.
My blueprint isn’t just about one success story; it’s about creating a community of business-minded entrepreneurs who are interested in growing their business in this fast moving AI World.
Your presence and engagement make this blog come alive. I want you to know that I’m here for you, not only as a blogging guide but as a friend.
Shoot me an email, and let’s chat. I genuinely want to hear your story—the ups, the downs, and everything in between.
Once again, thank you for being here. Your support and readership are truly invaluable to me.
As you continue on your life’s journey, may it be filled with peace, freedom, and an abundance of happiness.
Let’s make magic happen!
A Powerful Community of Successful Freelancers
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The
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2019
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Total Jobs Posted
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Jim Newman
CEO Marketing Story
Our Partners
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